Welcome to It's Cherry! A plant-based burger joint located in beautiful Maui, where our mission is to inspire more people to eat plant-based food for the benefit of themselves, animals, and the planet.

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We believe that food should be delicious, satisfying, and nourishing, which is why we promise to serve only 100% plant-based, fresh, and delicious food. Wherever possible, we source our ingredients from local and organic farms, ensuring that our food is not only delicious but also good for the environment.

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At It's Cherry!  we're passionate about the power of plant-based food to improve our health, reduce our impact on the planet, and show compassion for animals. We believe that by making it easy and delicious for people to eat more plants, we can create a brighter future for everyone.

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We believe that eating plants is the most powerful thing we can do for our well-being, our planet and the animals that call it home. We are serving you food that is not only better for you, but also better for the planet.

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So come on down and visit us at It's Cherry! . We promise to serve you a meal that will leave you feeling good inside and out. With our delicious plant-based burgers, sides, and desserts, we guarantee that you'll leave our restaurant satisfied and eager to come back for more. Join us on our mission to make the world a better place, one delicious plant-based meal at a time.